Strategy

Utilize Samsung NEXT’s CIO Keynote at Web Summit to introduce our company and drive traffic to the booth to learn more. Build a space that would attract attention but that was easy to understand visually. Showcase and promote curated group of instructors and thought-leaders for the different sessions and live podcast studio for interviews.

Comprehensive online campaign via social media, blog posts and video content teasing the activation and allowing sign up for classes driven by a message of exclusivity. Our digital strategy consisted in running online ad campaigns targeting specific demographics and guerrilla marketing through multiple social media channels such as reddit, whatssapp, linkedin and facebook groups, etc. 

Results

During the 3 day event, we hosted 17 classes with subject matter experts, providing attendees with valuable content, but also giving them the opportunity to interact with these experts in a small and intimate setting.  All of our sessions were completely full and we had to increase capacity and build a waiting list.

Attendees lined up at our booth up to 45 min before their scheduled classes. This had a big impact, increasing foot traffic and sign ups to our newsletter and sessions.

Our social media engagement increased by XX, we created an online repository of all 17 sessions for on demand access and published 8 podcast interviews through our channel.

Our early stage startup database increase by XX% and our newsletter sign up by XX. Our activation was scored at 55 NPS score (excellent) from attendees, and 90% said they would attend future editions of ClassroomX.